Jamie Oliver has withdrawn a children’s book he wrote from sale after criticism that it stereotyped First Nation Australians.
In his book, Billy And The Epic Escape, the TV chef tells the story of a First Nations girl living in foster care in an Indigenous community who gets abducted by the novel’s villain.
But the National Aboriginal and Torres Strait Islander Education Corporation (Natsiec) blasted the book for contributing to the “erasure, trivialisation, and stereotyping of First Nations peoples and experiences”.
The body’s chief executive, Sharon Davis, said the book “ignores the violent oppression of First Nations people” and that its depictions of First Nations people and cultural practices were “irresponsible and damaging, reflecting a profound lack of understanding and respect”, according to The Guardian
In a statement, Oliver, 49, said: “I am devastated to have caused offence and apologise wholeheartedly.
“It was never my intention to misinterpret this deeply painful issue. Together with my publishers we have decided to withdraw the book from sale.”
A spokesman for publisher Penguin Random House said: “It is clear that our publishing standards fell short on this occasion, and we must learn from that and take decisive action.”
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The chef published his first children’s book, Billy And The Giant Adventure, last year and said in a social media post that he had “carefully chosen the font to make sure the text is as clear as possible” as people with dyslexia, which Oliver has, can find it hard to read.
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He is also well-known for fronting several TV series including Jamie’s Easy Christmas (2022), Jamie Cooks The Mediterranean (2023) and Jamie: Fast And Simple, which began airing on Channel 4 last month.
At the start of his career, he was known as The Naked Chef, after his 1999 book and TV series of the same name.