When Simon Cowell and his fellow X Factor judges were choosing the young singers to form One Direction, it was Liam Payne he was certain of.
“He was the stand-out audition,” the music mogul said, confidently, as a Polaroid of the then 16-year-old was placed on top of the smiling, fresh faces of Harry Styles, Niall Horan and Louis Tomlinson. Zayn Malik soon followed. The judges agreed Payne could be the “leader”.
From footage of the process, the creation of a pop phenomenon seemingly took just a few minutes.
“I’m in a boy band,” Payne excitedly told his dad in a text message after discovering he had been selected. He had no idea then how his life was going to change.
Pic: Katie Collins/PA
One Direction did not win the X Factor in 2010. That title went to Matt Cardle, with Rebecca Ferguson named runner-up. Beyond the hype around the series, only a few contestants, winners or otherwise, found lasting success. Leona Lewis, Little Mix, Olly Murs and Alexandra Burke were among a handful who shed the reality TV label and had sustained careers.
But Cowell‘s group went on to eclipse every other act that appeared on the show, before or after. The heady days of boy band mania in the 1990s and early 2000s involving Take That, Boyzone, Backstreet Boys and NSync had ended, and One Direction more than filled the gap.
They might have been “the cutest boyband ever”, as X Factor judge Nicole Scherzinger described them during the selection process, but they were also five talented young singers who sang well-crafted, catchy pop songs.
From the release of their debut single, What Makes You Beautiful in 2011, their rise seemed inevitable. Payne co-wrote songs on all their albums.
One Direction became one of the biggest pop groups in the world, releasing five albums, embarking on four world tours and starring in a film. But just five years after their formation in 2010, Malik left the group, and the band announced their indefinite hiatus the following year.
Payne, who was born in Wolverhampton, had wanted to be a singer from a young age. His first audition for the X Factor had actually been in 2008 when he was 14, two years before he was placed in One Direction.
“I think about singing all the time,” he told the cameras following the hopefuls, before singing Fly Me To The Moon in front of the judges. Cowell liked him and put him through the first round, but ultimately decided he was too young.
Pic: Ken McKay/Shutterstock
As a solo star, he signed a deal with Capitol Records, had hits including Strip That Down and Get Low, and worked with a range of high-profile artists. But as his former bandmates found varying degrees of solo success – Styles hitting similar heights to One Direction as an artist in his own right – Payne seemingly struggled to find his place.
After achieving his childhood dream, his path followed that of so many stars who find stratospheric fame at a young age. In interviews, he spoke candidly about his struggles with mental health and addiction to alcohol.
“For some certain circumstances – I’m quite lucky to be here still, which is something I’ve never really shared with anyone,” he told former soldier and TV personality Ant Middleton on his Straight Talking show in 2019.
“I can’t go too deep into it because I don’t know how I feel myself. I still haven’t made my peace with it, to be honest.”
With Cheryl at the Brit Awards in 2018. Pic: Reuters/Eddie Keogh
He continued: “There’s times where that level of loneliness and people getting into you every day. Just every so often, you’re like, when will this end? That’s almost nearly killed me a couple of times.”
In an interview with Diary Of A CEO podcast host Steven Bartlett, he described struggling with alcoholism at the peak of his success with One Direction, and hitting “rock bottom”. His problems with drinking continued during the pandemic, but in 2023 he shared a YouTube video telling fans he was six months sober, after spending nearly 100 days in rehab in the US.
In his personal life, he had a relationship with Girls Aloud star Cheryl, having first met her as a teenager during that first X Factor audition when she was a judge in 2008. “I like you, I think you’re really cute,” she famously told him back then, saying he had charisma and a “cheeky” style when he winked at her. In March 2017, they announced the birth of their son, Bear, but split the following year.
At the time of his death, he was in a relationship with US model and influencer Kate Cassidy, who had been with him in Argentina to see a concert by his former bandmate Horan. He had faced some criticism on social media over his behaviour at the show, leading to fans circulating old clips of him. However, footage he posted just hours before he died seemed to suggest he was enjoying his trip.
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Stars pay tribute to Liam Payne
He had the X Factor – but less support than stars have today
Payne’s death aged 31 is a devastating end to a young life, and while the full circumstances are not yet known, some musicians in their tributes have called for more support behind the scenes. As documentaries on huge stars such as Taylor Swift, Lewis Capaldi and Selena Gomez have shown in recent years, behind the glamour and fortune, the reality of fame can often be harsh and often lonely.
In 2020, marking One Direction’s 10th anniversary, Payne shared a screenshot of that text message he had sent to his dad, telling him he was in a boyband, all those years earlier. “What a journey,” he wrote. “Thanks to everyone that’s supported us over the years and thanks to the boys for sharing this with me.”
Speculation about a reunion had grown over the years. Now, if it does happen in the future, it tragically will be without Payne. The young star who always wanted to sing.
Anyone feeling emotionally distressed can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK